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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Telephone: (xxx-xxx-xxxx









Hiring Agent Name


Company Name


City/State/Zip Code




Please accept this letter and the accompanying resume in application for the Director of Web Strategy and Design opportunity that is currently available.  In advance, thank you for your time and consideration.


As indicated in the accompanying resume, I bring to you an excellent background in web communications strategy development, exceptional academic credentials, and outstanding expertise in leveraging online social networking technology to achieve established goals and objectives. To further complement these qualifications, I offer sharp analytical, critical thinking, project management, and prioritization skills which are essential as a <insert job title/position>.


As a proactive contributor to your organization, you will find me to be a driven professional and self-starter committed to supporting you in achieving your objectives through superior technical acumen, proven leadership talents, interpersonal skills, and a proactive work ethic. I am confident that I could be a valuable asset to <insert name of company>, and look forward to interviewing with you in the near future.






Yyyyyy x. yyyyyy



Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000

Telephone: (xxx-xxx-xxxx


~ Creative, dedicated and self-motivated professional eager to contribute extensive technical and communications expertise toward supporting the employer as a Director Of Web Strategy & Design. ~




  • Proficiency in conducting user research and usability studies, defining content and functionality, and developing organizational schemes, user flows, and user interface.

         Able to garner accurate user design feedback and effectively integrate results to ensure best-in-class online user experience.

         Adept in planning and executing comprehensive web strategy from conceptualization through to design, implementation, and multimedia content development.

         Significant experience in web strategy development, online marketing concepts and brand management tactics, functionality optimization, and usability/user interface testing.

         Solid experience in web site analytics tools, social networking, user-generated content, emerging media, and content management systems.

         Excellent blend of interpersonal, analytical, organization, project management, presentation and communication skills.


Professional Experience


Northeastern University, Boston, MA, 2001 to Present

Senior Assistant Director, e-Communications C Undergraduate Admissions & Enrollment Management and Student Affairs                                                          (2007 to Present)

         Provide critical guidance for usability standards as key member of University-wide Content Management System selection and website redesign taskforce.

         Innovatively designed and implemented social media Word of Mouth program to vigilantly monitor public opinions concerning University s undergraduate programs.

         Rolled out branding initiative to Enrollment Management websites, social media presences and online services to effectively influence prospective students and increase admissions.

         Instituted online content approval workflow and web-based edit request process.

         Regarded as subject matter expert by colleagues in emerging media, social networking trends, and web analytics.

         Strategically leverage website analytics to assess online traffic patterns/performance and enhance website usability.

         Apply dynamic leadership talents toward managing and supervising student volunteers and Admissions staff in monitoring and communicating with prospective students on Facebook and other social media services.



Yyyyyy x. yyyyyy ~ Page 2 of 2


Professional Experience continued


Technical Writer, Information Services        (2001 to 2007)

         Exercised outstanding strategic planning expertise to plan, determine, and deploy promotional and technical communications regarding departmental initiatives.

         Critically reviewed website content submissions, and expedited production of newsletter.

         Conceptualized, wrote and coded website content, and accurately converted printed copy into online content and/or multimedia presentations.

         Conducted user interface testing and facilitated focus groups to analyze and optimize online services and departmental website.

         Prepared and produced online promotional videos and animated tutorials for faculty, staff and students.

         Supported technical support operations by assembling computer help documentation for students, faculty and staff.

         Won National Communications Award in 2006 from Association for Computing Machinery Communications for creating online computer virus prevention campaign.

         Formally recognized for effectively and immediately deploying emergency communications effort during a catastrophic computer virus attack.

         Commended for proactively promoting University s computing facility, InfoCommons.




Northeastern University, Boston, MA:

         Doctor of Philosophy Degree in Law, Policy and Society (in progress)

o    Research areas: Education Policy, Telecommunications Policy

         M.A. Degree, Professional and Technical Writing, 2003

         Graduate Certificate in Information Design, 2001

         B.A. Degree in Philosophy, 2000


Computer / Technical Skills


Software & Tools:

QuarkXPress, Adobe (Photoshop, Illustrator, Acrobat, InDesign, GoLive), Macromedia Dreamweaver, Macromedia Flash, Microsoft Office (Access, Excel, PowerPoint, Publisher, Project, Word), QuickTime Pro, iMovie


Programming Languages:



Operating Systems:

Apple/Macintosh and Microsoft Windows XP/Vista

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