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yyyyyy x. yyyyyy                                                       

2029 108 Street

Edmonton, AB T6J 5V4



Career Objective


Senior director with proven outcome-oriented leadership seeking growth opportunity in public relations and communications or similar position in the event/project management or charitable sectors

yyyyyy x. yyyyyy

Profile of Qualifications


Ø  Excel in building and driving teams through decisive, motivating leadership to optimize regional performance at nation s leading charitable organization

Ø  Provide marketing/communications direction for CIBC Run for the Cure fundraiser that raises

$30 million in single day and features 170,000 participants and 10,000 volunteers

Ø  Strategically plan and administer annual budgets and foundation s grant allocation program to maximize use of financial resources; actively monitor budget variances and make adjustments

Ø  Coordinate external agencies and international team to execute all communications/public relations activities, including writing of press releases, collateral and advertising copy

Ø  Support revenue generation across foundation by developing and steering all marketing and sponsorship/fundraising campaigns and securing strategic media and print sponsorship partners

Ø  Strong project management skills with ability to perform multiple tasks within tight deadlines

yyyyyy x. yyyyyy

Professional Experience


Canadian Breast Cancer Foundation, Edmonton, Alberta                                              2001-Present

Director, Prairies/NWT Region

  Member of senior management team, charged with regional and company-wide marketing and communications initiatives, including market research, direct marketing, funds development, event planning, corporate communications

  Advanced to Director after starting as marketing/communications coordinator

  Oversee full-time manager and coordinator through annual goal-setting process; manage Youth Advisory Council program, government relations and other strategic stakeholders

  Handle all facets of media planning, including design and print sponsorships to meet budget goals; maintain all press/public relations duties and serve as foundation spokesperson

  Work cohesively with CBCF Central Office and collaborate regularly with regional offices

  Secure and foster strategic relationships with media partners, celebrities, donors, cancer survivors and other prominent third-parties as lead advocate for cancer awareness

  Serve as brand custodian and manage CBCF trademarks alongside national office/legal counsel

  Monitor national issues and cancer research affairs to maintain highly informed staff, best practices and fact-based positions, policies and messages

  Create and implement all advertising/promotional activities across print and electronic media


yyyyyy x. yyyyyy



University of Alberta, Edmonton, Alberta, Canada

Bachelor of Arts; 1996


Grant MacEwan Community College, Edmonton, Alberta,

Public Relations Diploma; 1997





yyyyyy x. yyyyyy

2029 108 Street

Edmonton, AB T6J 5V4








Hiring Agent Name


Company Name


City/State/Zip Code




I am currently seeking a challenging senior level career opportunity in public relations and communications, or related marketing positions, and am submitting my resume for your review.  In advance, thank you for your time and consideration.


As demonstrated in the accompanying resume, I currently have director-level responsibility for all media relations, communications and marketing endeavors at the regional office of the nation s leading charitable organization. Besides overseeing all regional budget matters and revenue growth strategies, I cohesively work with central office and other regional teams to support paramount mission of cancer awareness


Illustrative of this point is my role in providing marketing and communications support for CIBC Run for the Cure, a single-day charity event that raises $30 million and features 170,000 participants and 10,000 volunteers. I am now eager to apply this background toward delivering immediate results for your company while building a progressive, long-term career of mutual benefit.


As an employee, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior leadership and performance. I am confident I will be a valuable asset to your operations, and look forward to interviewing with you in the near future.






Tracy Sopkow

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