Results-focused, bilingual leader specializing in driving South Florida operations growth, analyzing key Hispanic markets, developing multi-national business plans, providing world-class client relations, and cultivating a strong brand image with superior quality eager to offer 10+ years experience toward maximizing an employer s success.

 

 

         Integral leader who excels at identifying lucrative profit-boosting opportunities, defining targeted strategies for capturing new Hispanic business, developing existing clientele, and attaining solid leveraging in competitive South Florida markets.

         Out-of-the-box thinker who contributes a strong understanding of grassroots development within South Florida s Hispanic community, including offering knowledge of local Hispanic / cross-over media outlets and coordinating key promotions.

         Top performer who creates synergy between brand, companies, and consumers to increase sales and / or area traffic.

         Fluent in English and Spanish.

 

 

Strategic Analysis / Planning   Marketing / Brand Positioning   Policy / Procedure Development

Multi-Territory Market Growth    Large-Scale Product Development    Short- / Long-Term Business Plans

Vendor Negotiations    Team Building / Training    Profit & Loss Responsibility

 

         Achieved success with 3 Gelato and Coffee shops in Miami and Hollywood, FL and Caracas, Venezuela, including attaining recent approval to sell products at a stadium in Caracas the first gelato kiosk ever in a Venezuelan arena.

         Generated 95%+ occupancy while managing 3 South Florida commercial buildings and forming 12 new stores.

         Increased incremental net sales of 15% between 2003 and 2004 at Paciugo, along with 27% between 2004 and 2005.

         Negotiated sales of Paciugo at Dallas-area sports arenas (i.e. American Airlines Center) and directed core operations, as well as negotiating advertising and publicity with sports figures (i.e. Oswaldo Guillen, Freddy Garcia, and Ugueth Urbina).

         Recognized for job performance excellence with Best Consumer Promotion award at Pepsi-Cola in Summer 2000.

         Developed a still-in-use marketing campaign La Barra Pepsi for Pepsi-Cola Venezuela which drove sales up 30%.

         Managed a Pepsi-Cola Sports grassroots program capitalizing on the official sponsorship of Major League Baseball, including overseeing promotions, packaging, pricing, and events at 8 major and 500 minor league venues nationwide.

         Served as point-of-contact for negotiations with Major League Baseball players, and directed production of major TV commercials with famous sports stars such as Sammy Sosa, Ozzie Guillen, and Ivan Rodriguez, among others.

 

 

 

Job Title

         Utilize broad scope of industry knowledge toward leading the start-up of 3 elegant Italian Gelato and Coffee shops, including building all facets of store branding such as name, logo, mission / vision, website, uniforms, and core policies.

         Drive business growth by recruiting, training, and managing a top-performing staff to meet and / or exceed objectives.

         Boost bottom-line by creating targeted marketing plans, product direction, and budgets to achieve business plan goals.

         Contribute strong negotiation skills toward interfacing with landlords to attain cost-effective results, along with selecting and purchasing equipment and inventory from Italy and the U.S. as necessary to ensure seamless storewide operations.

         Liaise among investors and / or diverse stakeholders to provide detailed analysis and reports of business success.

 

Resume

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Project Manager

         Strategically steer the key purchase and operations of 3 large-scale commercial properties in downtown Hollywood worth $13 million+, including managing 26 tenants and 3 offices while achieving fully occupied status within a high-traffic area.

         Build and sustain business profits by preparing tenant documentation (i.e. renewals, re-certifications), collecting rent / security deposits, responding to various tenant concerns, and soliciting and evaluating bids for building contract services.

         Participate in City of Hollywood, CRA, and Landlord Association meetings / activities to support public relations and generate more traffic for the city, along with sharing methods to move tenants from other areas into Hollywood, FL.

 

 

Area Store Manager / Sports Marketing Coordinator

         Applied dynamic leadership talents toward directing daily operations of 4 high-volume stores, including recruiting, training, and managing a 30+ member staff; handling retail purchasing and budgeting; and initiating marketing efforts.

         Negotiated contracts with sports arenas to allow the sales of products at sports and entertainment venues / events.

         Developed a complete program of sports marketing activities which remains as the standard guide to sell products.

 

 

Senior Marketing Manager Pepsi / 7 Up (1998 C 2001)

         Developed profit-focused marketing plans for Pepsi-Cola International and Pepsi-Cola Venezuela (Empresas Polar), along with coordinating, initiating, and leading new strategic and tactical marketing plans for Diet Pepsi and 7 Up.

         Managed and utilized an annual brand budget of $2.6 million while redesigning packaging, delivering resourceful new product recommendations to executives, and maintaining outstanding inter-departmental communications.

 

Assistant Marketing Equipment Manager (1997 C 1998)

         Researched and coordinated the distribution of 80,000 Pepsi coolers for 5 major distributors in Venezuela, along with organizing the import of 70,000 coolers from North and Central America suppliers while working with transport companies.

         Effectively managed a $4.3-million annual budget, trained and supervised a 50-member team in handling logistical operations, and worked with an interdisciplinary group to develop and implement installation procedure manuals.

 

 

Master of Business Administration

Sports Marketing & Entertainment Management Emphasis

University of Dallas, Irving, TX

 

Bachelor of Arts in Business Administration

Marketing Emphasis

Universidad Metropolitana, Caracas, Venezuela

 

Leadership & Emotional Intelligence • Product Management

IESA, Caracas, Venezuela

 

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