Highly innovative Marketing Manager eager to contribute extensive talents toward supporting the employer in maximizing brand/company awareness and bottom-line revenue performance.

 

 

Proficiency in campaign development, special event management, promotions planning, budgeting, media/public relations, press releases, and brand development. Establish and diligently maintain extremely high standards of quality and innovation for all marketing communications and campaigns. Excel in promoting new products, services and campaigns via mass media spanning local television, radio, print material and social networking. Critically analyze industry, emerging products and services, and market trends to plan strategies, effectively promote products, and optimize competitive positioning.  Formulate visually-appealing and persuasive marketing pieces and promotional materials which garner attention and results.  Able and eager to travel as needed.

 

Selected Achievements:

 

         Conceptualized, launched, marketed and manage Spotlight Business Program strategic partnership featuring 12+ local businesses offering discounts for club members.

         Collaborated with local radio stations to advertise fundraising challenge for local senior center; independently secured partners, investors and vendors, and authored compelling press releases and marketing materials.

         Earned excellent club publicity via local newspaper and expanded member demographic though designing and launching six-week introductory senior fitness program which instructs and orients seniors in use of all facility equipment.

         Pioneered program initiative targeting seniors which increased membership revenues and leveraged valuable facility space during off-peak hours.

         Gained free newspaper publicity by teaming with largest local retailer to create The Loop-Latitude Christmas Wishes Event ; created all promotional materials, website advertising, press releases, and hosting of holiday event.

 

 

Latitude Sports Clubs, Methuen, MA, 2010 to Present

Marketing Manager

• Spearhead full-scope marketing efforts for high-end health club chain spanning four different locations.
• Effectively partner with established corporate accounts to host in-house events promoting corporate wellness programs.

 

Continued

 

 

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Professional Experience continued

 

• Strategically team with Benefits Administrators from corporate accounts to recruit new club members.
• Created and maintain club s Facebook fan page and continually update content on company s website.
• Author and distribute bi-weekly e-mail blasts to all 20,000 club members.
• Coordinate open houses and health fairs with full accountability for themes, media, ads, promotional materials, and e-mails to increase club traffic and membership base.
• Proactively research, monitor and contribute to industry-wide lobbying efforts aimed at influencing health insurance companies to increase their contribution towards members health club benefits.
• Represent club at charitable, business and networking events throughout community to raise public awareness and interest.
• Provide Fit Tip of the Week on air with local radio station to promote Latitude Sports Clubs and sign new members.

 

Altus Marketing & Management, 2008 to 2010

Marketing Specialist

• Applied dynamic event planning and prioritization skills toward playing an integral role in orchestrating marketing, promotion and execution of events such as Beckett Bowl, Paul Pierce Foundation Event, and Willowbend Celebrity Golf Tournament.

 

               

 

Prior background:

 

Public Relations / Business Development,

Magaletta & McCarthy, P.C. Boston, MA, 2005 to 2008

 

Partner and Family Law Attorney,

Lewis & LaGree, LLP, Lexington, MA, 1995 to 2000