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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



results-focused new business development leader specializing in driving b2b profit growth, analyzing key markets, managing product lifecycles, building solid teams, providing world-class customer service, and cultivating a strong brand image with superior quality eager to offer 12+ years of experience toward maximizing an employer s bottom-line.


profile of qualifications


         top performer who excels at initiating innovative b2b marketing plans, identifying lucrative sales opportunities, defining targeted strategies for capturing new business, developing an existing customer base, and attaining leveraging in competitive territories.

         excellent communicator who conceptualizes, creates, and delivers highly effective and persuasive copywriting.

         ambitious self-starter who plans, prioritizes, and manages key assignments within high-pressure environments.

         integral leader who seamlessly interfaces with all business representatives and clientele through to executive level.


key areas of expertise


market research / surveys                    territory growth                           product lifecycles                                expense budgeting

strategic planning / analysis                revenue forecasting                      client / business relations                start-up operations

high-volume sales / marketing          new business development        product launches / promotions       team building / training


career highlights


         led the implementation of a customer-centric selling program at vertex, inc. which yields consistent messaging of the company s value proposition from branding and strategic marketing levels through to conversations between sales teams and potential clients.

         coordinated and delivered state-of-the-art webcasts to audiences of 100+ tax professionals and cfos from the world s largest retailers (i.e. wal-mart, best buy, home depot, vera bradley, gucci), including achieving 96%+ audience retention rates and yielding 2 contracts worth over $100,000 in sales with annuity revenue streams of at least $40,000 each.

         successfully directed the initiation of a worldwide subscription upgrade program for unisys corporation s proprietary server management software, along with launching the company s ms exchange server 2007 solution by developing pre-sales presentations and coordinating proof-of-concept testing of hosting enterprise servers across a 25+ prospect, $7-million pipeline.

         increased new business referrals from key equipment providers (i.e. veritas, sun microsystems, oracle) for packer marketing associates by recommending, developing, and implementing a re-branding research project for an it systems integrator.

         generated $360,000 in new business for a sun reseller and systems integrator via a c-level targeted direct response program.


professional synopsis


vertex, inc.                                                                                                                                                                             2008 c present


senior product marketing manager

         apply dynamic leadership talents toward directing comprehensive product development efforts, including managing results-focused marketing plans and overseeing all stages of product life cycle (i.e. definition, development, release, and post-release).


unisys corporation                                                                                                                                                                     2005 c 2008


senior product manager

         strategically steered companywide marketing programs, including expertly assessing existing and potential markets to boost bottom-line results within competitive territories, and providing key recommendations for product life cycle planning.


packer marketing associates                                                                                                                                                 2002 c 2005


principal / co-founder

         determined client-specific needs, recommended innovative strategies and programs, and assisted in the implementation of tactical campaigns and projects for diverse clients within a high-volume b2b marketing and management consulting agency.


the dem group                                                                                                                                                                             1998 c 2002


senior vice president client services (1999 c 2002)

         drove business growth within a full-service advertising and marketing services firm specializing in high-tech sectors by proactively recruiting, training, and managing a top-performing 12-member team responsible for all client value-added services.


vice president client business development (1998 c 1999)

         supported clients ranging from start-up ventures to divisions of major corporations with business development, including initiating direct response tactics, pr programs, event / seminar development, multimedia projects, and electronic / print media campaigns.


additional marketing & management roles held prior to 1998




m.b.a. (marketing emphasis), the pennsylvania state university                              b.s., chemistry, university of miami

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