yyyyyy x. yyyyyy
(xxx-xxx-xxxx • firstname.lastname@example.org
results-focused new business development leader specializing in driving b2b profit growth, analyzing key markets, managing product lifecycles, building solid teams, providing world-class customer service, and cultivating a strong brand image with superior quality eager to offer 12+ years of experience toward maximizing an employer s bottom-line.
profile of qualifications
top performer who excels at initiating innovative b2b marketing plans, identifying lucrative sales opportunities, defining targeted strategies for capturing new business, developing an existing customer base, and attaining leveraging in competitive territories.
excellent communicator who conceptualizes, creates, and delivers highly effective and persuasive copywriting.
ambitious self-starter who plans, prioritizes, and manages key assignments within high-pressure environments.
integral leader who seamlessly interfaces with all business representatives and clientele through to executive level.
key areas of expertise
market research / surveys territory growth product lifecycles expense budgeting
strategic planning / analysis revenue forecasting client / business relations start-up operations
high-volume sales / marketing new business development product launches / promotions team building / training
led the implementation of a customer-centric selling program at vertex, inc. which yields consistent messaging of the company s value proposition from branding and strategic marketing levels through to conversations between sales teams and potential clients.
coordinated and delivered state-of-the-art webcasts to audiences of 100+ tax professionals and cfos from the world s largest retailers (i.e. wal-mart, best buy, home depot, vera bradley, gucci), including achieving 96%+ audience retention rates and yielding 2 contracts worth over $100,000 in sales with annuity revenue streams of at least $40,000 each.
successfully directed the initiation of a worldwide subscription upgrade program for unisys corporation s proprietary server management software, along with launching the company s ms exchange server 2007 solution by developing pre-sales presentations and coordinating proof-of-concept testing of hosting enterprise servers across a 25+ prospect, $7-million pipeline.
increased new business referrals from key equipment providers (i.e. veritas, sun microsystems, oracle) for packer marketing associates by recommending, developing, and implementing a re-branding research project for an it systems integrator.
generated $360,000 in new business for a sun reseller and systems integrator via a c-level targeted direct response program.
senior product marketing manager
apply dynamic leadership talents toward directing comprehensive product development efforts, including managing results-focused marketing plans and overseeing all stages of product life cycle (i.e. definition, development, release, and post-release).
senior product manager
strategically steered companywide marketing programs, including expertly assessing existing and potential markets to boost bottom-line results within competitive territories, and providing key recommendations for product life cycle planning.
principal / co-founder
determined client-specific needs, recommended innovative strategies and programs, and assisted in the implementation of tactical campaigns and projects for diverse clients within a high-volume b2b marketing and management consulting agency.
senior vice president client services (1999 c 2002)
drove business growth within a full-service advertising and marketing services firm specializing in high-tech sectors by proactively recruiting, training, and managing a top-performing 12-member team responsible for all client value-added services.
vice president client business development (1998 c 1999)
supported clients ranging from start-up ventures to divisions of major corporations with business development, including initiating direct response tactics, pr programs, event / seminar development, multimedia projects, and electronic / print media campaigns.
additional marketing & management roles held prior to 1998
m.b.a. (marketing emphasis), the pennsylvania state university b.s., chemistry, university of miami
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