Dynamic, articulate and experienced Marketing Professional with a Masters Degree in Commercial Art and a proven track record of leading tactical business development, client relations and creative development strategies to optimize brand identity, collateral development and communications planning for a wide variety of clients. Entrepreneurial leader with the ability to effectively develop successful and innovative marketing plans for clients with budgets ranging from minimal to multi-million. Core competencies:
Graphic Design Processes
Computer Savvy/MAC Expertise
Brand Identity/Brand Equity
Natural Leadership Style
Cultivate Internal/External Partnerships
Persuasive and Effective Communicator
Dynamic Presentation/Public Speaking Skills
Innovative Marketing Development
Budget Management/P&L Accountability
Strategic Planning and Execution
Design Principles/POP and Offset Print
Media Relations/PR Strategies
Technical Proficiencies: Adobe In Design, Adobe Illustrator, Adobe Photoshop, Adobe Dreamweaver, Quark Express, Microsoft Office, Apple iWork and FTP software
2004 to Present: Wes Cromer Inc., Kernersville, NC - President / Creative Development
Drive aggressive client relations, business development and creative ideation processes from logo design to advertising strategy formulation for a wide various of clients Chick-fil-a, Mountain Window and Door Gallery, Home Sweet Home Builders, Greensboro Orthopedics, ITW Texwipe, Atherotech, Lowes, Fuddruckers, Clearwire, Curves, and Gallins Foods.
Develop large format display and outdoors signage campaigns, create corporate identity and brand imaging collaterals for start up companies and innovative POP materials to drive consumer sales results.
Develop effective communications strategies to increase market penetration, drive walk in sales results and solidify brand image/awareness; instrumental in increasing sales from $1MM to $4MM for Mountain Window and Door company.
Collaborated with key decision makers from Home Sweet Home Builders to develop tactical marketing plans, increasing sales $1MM to $8MM within 36 months.
Contributed toward the rapid growth of a network marketing business for LeBleu/Nature s Pearl from 0 to 500 distributors in 6 months; increased overall distributor base to over 2000 within 8 months.
2006 to 2008: Spark Branding, Kernersville, NC - Freelance Art Director /Graphic Designer
Ideated brand imaging concepts for high profile clients including Summer Industries, Visit Winston Salem, Weekends In Winston, The Factory Lofts, Gallery Lofts, Chase for Life and TCVmedia.com; directed a team of high performance designers in creating innovative and effective marketing plans, web presence strategies and events aligned with brand recognition goals.
Increased the number of total unique visitors for the online conservative news website TCVMedia by 400%
2001 to 2004: Revival Soy / Physicians Pharmaceuticals, Kernersville, NC - Graphic Designer
Contributed passion for design and talent for creative ideation to bring the Revival Soy brand to life; collaborated with a team of Designers and Art Director to develop and execute a wide range of marketing, brand imaging and communications messaging strategies to increase online conversions by 50%.
2001: Pensacola Christian College C Masters Degree, Commercial Art with a concentration in Graphic Design
1999: Pensacola Christian College C Bachelor of Science, Graphic Design with a minor in Advertising
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