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Yyyyyy x. yyyyyy

0000 xxxxxx xxxx , xxxx , xxxxx 00000


Cell xxx-xxx-xxxx


Bilingual (English/Spanish) Senior-Level Sales and Marketing Executive eager to contribute exceptional management, business development, and product marketing expertise toward supporting a dynamic employer in optimizing bottom-line performance.


Qualifications Profile


Considerable expertise in key account development, territory management, international and national business development, strategic planning, and driving domestic and abroad distribution channels, specializing in Latin America. Conceptualize, orchestrate, and execute bold and innovative marketing strategies to strengthen brand name recognition and awareness C possess 15 years of experience with Consumer Durable Products. Actively analyze industry, competitive companies, emerging products, and market trends to plan strategies, effectively promote products, and devise appropriate marketing plans.  Adept at market research and analysis, media planning, showroom sales, and driving cohesive and collaborative efforts among cross-functional and cross-cultural teams. Highly skilled in team building and leadership; train, develop, motivate and direct personnel, consistently focusing on client satisfaction. Technical/computer skills include cross-platform (Mac/PC) proficiency and Microsoft Office Suite.

Selected Achievements:


  Successfully achieved 100% budget compliance for all accounts in 2007, and exceeded forecast by 20% for largest professional account in Jacksonville, Florida.

  Won several high-end accounts for Electrolux in different countries representing 8% of annual sales growth, and effectively introduced Premium Brand in Mexico, South America and Central America-The Caribbean.

  Distributed product and sales training manuals to 2,400 Electrolux salespeople in Latin America, increasing POS product rotations by 12% one month after administering training to sales force.

  Significantly updated and improved Regional Marketing Department at Electrolux by elaborating 84 new sales promotions, increasing rotations by 8% each quarter at assigned region for two years.

  Exceeded sell-out expectations of Electrolux product rotations in Central America for six consecutive months.

  Adeptly managed 25 of the largest showroom clients for Grupo Quest representing 60% of total sales. 

  Grew sales of personal shower systems by 80% each year for four years, high-end faucets by 50%, and imported pressure assisted toilets by 48%.

  Chosen based on exceptional product quality as preferred local supplier of American Embassy in Guatemala City.

  Selected as supplier of largest high-end housing developments in Guatemala for three consecutive years, and surpassed target for major builder accounts by 50%.

  Increased nationwide imported plumbing wholesale business by 30% during first year and an additional 48% in second year as General Sales Manager for Casa Prem Wholesaler.


Professional Experience


Pedrollo USA, Davie, FL, 2006 to 2008

National Sales & Marketing Manager

         Spearheaded national sales and marketing operations for water pump manufacturer generating  $160M in annual sales and having 400+ employees and 65 worldwide offices.





Professional Experience continued                                                              Yyyyyy x. yyyyyy ~ Page 2 of 2


         Leveraged sharp planning and analytical strengths to institute and launch comprehensive National Distribution Network USA.

         Develop, nurture and manage all national corporate accounts such as The Home Depot, Ferguson, True Value, Do it Best, Sears, Northern Tool, Handy, and Ace Hardware.

         Developed and proactively implemented national sales and marketing plan, national branding strategy, and various sell-in programs to maximize opportunities.

         Initiated go-green sell-out program to promote highly efficient and low energy consumption products.

         Maximized the margin performance of each product category by 4%.

         Negotiated and coordinated sales floor space to elevate brand awareness and facilitated special Blitz POS activities.

         Established and implemented strong brand portfolio drive national sales program launch.


Electrolux, Miami, FL, 2003 to 2006

Regional Marketing Director     (2005 to 2006)

         Directed marketing operations in Mexico, Central America, South America-The Caribbean for $14B manufacturer of appliances and home products comprised of 60,000 employees worldwide.

         Championed all marketing strategies to achieve annual sales target of $200M via regional and seasonal promotions with all major retailers, specialized high-end showrooms, and wholesalers accounts.

         Penetrated and signed new accounts featured on Fortune 500 s 2006 Latin America list.

         Collaborated with public relations and advertising agencies to devise and implement high-impact media communications strategies.


Regional Trade Marketing Manager      (2003 to 2005)

         Planned and efficiently coordinated broad-based marketing activities for Mexico, Central America, and South America-The Caribbean accounts and oversaw POS product rotations for annual target of $70M.

         Innovatively designed and administered regional trade marketing program throughout Latin America by hiring, training and supervising 120 merchandisers and promoters in less than 60 days.

  • Expeditiously executed special sell-out program to close out 800 appliances in record time.

         Diligently formulated highly effective sell-out promotions to coordinate rotation of 600 washers in Guatemala that arrived late for a seasonal promotion.


Grupo Quest, Guatemala, Central America, 1996 to 2003

General Manager

         Directed daily wholesale and retail operations for high-end plumbing showroom in Guatemala including sales, customer service, warehouse, and delivery and installation departments.

         Pioneered initiatives and promotions such as customer referral programs and free installation service to boost sales results.  

         Exhibited excellent creativity and organizational skills to arrange floor layouts and merchandising displays, and update showroom with fully functional product displays and live product demonstrations.

         Applied keen leadership talents toward recruiting, training, developing and managing 23 specialized sales associates to drive account development for high-end bathware segment.


Prior background includes role as General Sales Manager, Casa Prem Wholesaler, Guatemala, CA, from 1992 to 1996.




Universidad Privada Francisco Marroquin, Guatemala City, 1992 

Equivalent to Bachelor s Degree in Business Administration with specialization in Marketing

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