Eager to support ARCADIS as member of Strategic Client Development Team and contribute talents toward supporting cross-divisional business strategy development and planning efforts.

 

 

Highly skilled in driving creative and strategic corporate communications with demonstrated strengths in marketing, advertising, branding/image management, product management, strategy development, and tactical planning. Clear and concise communicator and a keen ability to accurately define and understand specific company needs and objectives. Adept at driving cohesive, efficient, and collaborative efforts among cross-functional and cross-cultural teams.  Exemplary skills in managing personnel, programs and projects, gracefully balancing competing priorities and demands. Able to relate to a wide range of people, establish immediate rapport, and foster long-lasting relationships crucial to advancing business growth. Versatile, productive and adaptable; quickly master new roles, responsibilities, and environments.

 

Selected Accomplishments:

 

• Spearheaded strategic creative direction for Health and Safety TRACK, accident prevention program, and imagery/branding update which is now the global Health and Safety standard for ARCADIS.

         Won 2010 BMA Gold Key Award for ARCADIS Global Health & Safety Day/Recognize the Hazards internal communication campaign, successfully exceeding expectations and gaining office participation nationwide.

         Nominated for 2010 ARCADIS Health & Safety Leadership Award.

         Led team in 2010 CEO Wellness Challenge featuring development of web-based program, activities and communication plans to build awareness, participation and motivate healthy lifestyles; launch yielded 38% U.S. employee participation.

         Oversaw post-campaign research strategy and data interpretation for internal Rail campaign at ARCADIS targeted to cross-divisional department and operations managers.

         Championed new AWWA marketing campaign for seminar registrations with participation exceeding projected attendance by over 40%.

         Increased volunteer participation at AWWA by 50%+ through highly creative marketing strategies.

         Steered creative direction for imaging of Annual Conference & Exposition considered primary source of revenue for AWWA events.

         Oversaw Memorandum of Understanding (MOU) partnership with U.S. Dept. of Commerce Global Environmental Team to achieve 14% increase in international attendance at Annual Conference.

 

 

ARCADIS, Highlands Ranch, CO, 2008 to Present

Strategic Corporate Communication Manager, Environment Division              (2010)

Strategic Corporate Communication Manager, Corporate Services                   (2009)

Event Manager             (2008)

• Proactively foster, nurture and maintain collaborative relationships with division directorate, market sector/practice leaders, and account development specialists, vital to advancing company efforts and achieving business goals.

 

Continued

 

 

 

Professional Experience continued                                          Tricia (Loughead) Olsen, Page 2 of 2

 

• Analyze and determine corporate communications priorities for strategic communication planning and activities, and work closely with division to understand and translate business objectives into tangible action plans which garner immediate results.   
• Drove development of positioning and messaging strategies to optimize communication activities.
• Provide tactical communications team with division's priorities and effectively facilitate cross-divisional collaboration and alignment

 

American Water Works Association (AWWA), Denver, CO, 2006 to 2008

Product Marketing Manager

• Coordinated full spectrum of marketing efforts for world's largest water organization comprised of 60,000 professionals and 4,700 water and wastewater utilities serving 80% of North America.
• Leveraged proficiency in concept development, target market identification, and competitive analysis to successfully pilot multiple projects concurrently, consistently adhering to stringent timeline and budget parameters.
• Created informative and compelling sales collateral for advertising, sponsorship, and exhibitions.

 

COLORADO PARENT™ (United Parenting Publications), Greenwood Village, CO,  2004 to 2006

Events Manager / Circulation Manager

• Applied sharp organizational skills to plan, design, orchestrate and execute print, radio and television media initiatives.
• Represented COLORADO PARENT™ at Denver Community festivals and events.
• Assessed, determined and achieved sales goals through production of high-impact promotional materials and advertising pieces.

• Successfully directed 2005-2006 Colorado s Best Companies for Working Families program involving over 200 companies.
• Improved attendance for COLORADO PARENT-sponsored events by 50%+ and increased revenues from sponsors and exhibit booth by 10%.

 

The Finger Companies (Promenade Place Luxury Rentals), Greenwood Village, CO, 2003 to 2004

Conam Management Corporation (Highline Village Rentals), Aurora, CO, 2002 to 2003

Leasing Consultant & Community Relations Specialist

• Coordinated marketing activities for apartment communities, extensively planning and participating in local trade shows and resident/vendor/community events.
• Successfully achieved 100% phone and 94.4% on-site consultation rates per corporate sales evaluation and independently secured 45% of total net monthly leases.
• Played a chief role in securing team goal of boosting tenant occupancy by 20% within three months.

 

 

Western Michigan University, Kalamazoo, MI, 2001

Bachelor of Arts and Sciences in Organizational Communication

 

 

Communication Coordinator for Keynote Programs, Business Marketing Association (BMA) Colorado

 

Director of Volunteer Recruitment, International Association of Business Communicators (IABC) Colorado