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yyyyyy x. yyyyyy

(xxx-xxx-xxxx •



award-winning graphic designer / art director specializing in driving business growth, managing accounts up to $2 million, providing world-class client services, analyzing key markets, initiating targeted campaigns, and cultivating a strong brand image with superior quality eager to offer 25 years proven experience toward maximizing success.



profile of qualifications


         top performer who demonstrates a broad background in print, branding, and online advertising, including newspaper page design, magazine and special section layout, direct mail, sales support collateral, newsletters, presentations, fliers, outdoor billboards and signage, posters, annual reports, pop, multimedia, packaging, marketing, e-blast banners, and web page design.

         out-of-the-box thinker who excels in managing, analyzing, and implementing complex processes relating to advanced graphics and visual development, along with initiating strategic directives to enhance product, quality, client services, and bottom-line.

         ambitious self-starter who plans, prioritizes, and directs individual and team tasks to optimize efficiency and profitability.

         excellent communicator who builds and maintains valuable client relations within high-pressure, deadline-driven situations.



key industry awards


homburg merit award for edc economic development corporation

homburg merit award for cox cable • homburg merit award for la costa hotel & spa

california newspaper advertising executives association merit award for st. vincent de paul

homburg merit award for la costa hotel & spa • homburg merit award for self promotion

california newspaper advertising executives association merit award for union-tribune classifieds

naa acme award for best classified campaign • naa acme award for health & fitness magazine

sandi silver award for marvin k. brown cadillac • sandi silver award for baby announcement

inma best in the west award for in-paper-promotion • inma best in the west award for circulation promotion



career highlights


         recognized for job performance excellence with the union-tribune s highest honor twice the u-team award, along with wining the union-tribune advertising department s top achiever award twice within the past 3 years.

         honored as a 6-time winner of the union-tribune s ring-of-truth 1st place award for outstanding design and quality.

         collaborated with copywriters to create print, radio, and outdoor campaigns promoting the newspaper s classifieds, including increasing new campaign ad volume anywhere from 5% to 22% translating to hundreds of thousands of dollars in revenue.

         generated a 12% increase in circulation by producing 2 promotional tv campaigns and launch of a subscription campaign.

         proposed and designed a special advertising section for high-profile local business generating up to $100,000+ in revenue to include the san diego auto show, health & nursing, high-tech / engineering, sd weddings, workplace of excellence, san diego bayfair / thunderboats, sdhome magazine, mega-jobs employment, san diego chargers, seaworld, and urban league.

         converted 5,500 new subscribers by creating direct mail pieces encouraging readership and subscription to the newspaper.

         gained $35,000+ in unsecured revenue from proactively designing a double-truck spec ad promoting prudential real estate.



professional synopsis


senior graphic designer / art director creative services advertising department

the san diego union tribune, san diego, ca                                                                                                                 1985 c 2009


         applied dynamic leadership and creative talents toward designing and coordinating high revenue-generating ad campaigns in advertising, classified, circulation marketing, and (the union-tribune s online component) from concept through to publication as part of a team of graphic designers, researchers, copywriters, sales staff, and management.

         maximized bottom-line results by defining and promoting company position, image, brand, and character into the san diego market, along with creating print and outdoor campaigns promoting websites and additional site categories, i.e. jobs, real estate.

         drove operations success by supporting a 200+ sales team in creating collateral materials such as sales fliers / inserts, ad design, direct mail, posters, brochures, powerpoint presentations, and spec ad campaigns for prospective advertisers.

         negotiated outside printing by securing printer / vendor and paper suppliers bids and preparing electronic files for pre-press.



education & technical summary


associate of arts in art & design, broward college                  advertising design, art institute of fort lauderdale


mac os • adobe cs3 / photoshop / indesign / illustrator / imageready / acrobat / dreamweaver / flash

quarkxpress • microsoft office suite • imovie • iphoto • wordpress • internet applications

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