Performance-driven Sales and Marketing Executive eager to contribute exceptional online media expertise toward supporting a dynamic employer in maximizing competitive positioning and revenue performance.

 

 

Excel in web marketing management and development, campaign development, web analytics, ROI analysis, project leadership, competitive analysis, forecasting, and budget administration. Combine leadership and team-building capabilities to motivate and direct highly-productive personnel. Substantial talents in account management, website development, new business acquisition, public speaking, and driving email campaigns including strategic planning, defining target audiences, audience segmentation, message development, landing pages, and reporting. Detail-focused and highly organized with proficiency in developing client brands and ensuring brand and message consistency. Proven success in delivering persuasive and informative presentations and proposals.  

Accomplishments:

 

         Ranked as top performer from 2001 to 2007 and surpassed revenue production of peers five-fold in 2001.

         Led Pulte Homes to #1 in 2008 for Chicagoland homebuilding traffic numbers, highest sales conversion rate and greatest total sales.

         Influenced JD Power and Associates to rate Wiseman-Hughes above all other Chicagoland homebuilders for having most recognized and influential campaign strategy for 2002.

         Winner of 2002 Sammy Award for Best Overall Homebuilder Website.

         Won 2002 and 2003 Sammy Award for Best Overall Homebuilder Print Campaign for Wiseman-Hughes Enterprises; steered client to increase agency spend by 17% for 2003.

         Created highly successful advertising campaign which led Gammonley Group condominiums in Roselle, IL to sell 33 of 48 units within first month of grand opening and navigated efforts for Oak Lawn, IL to sell 26 of 51 units within first two weeks; increased agency spend by 82% from 2004 to 2006.

         Produced series of winning commercials for EFS Bank which resulting in receiving 2005 Telly Award.

         Increased agency sales by 22% from 2004 to 2005 and by 15% from 2005 to 2006.

         Dramatically grew Wet & Forget account by 300% for 2009 with projected increase of 150% for 2010.

         Produced $500K in 2009 sales for Demi & Cooper social media program translating to 70% gross profit margin.

         Strategically transitioned into hospitality industry following collapse of homebuilding sector, rapidly securing US Equities Willis Tower Skydeck Account (Sears Tower) in 2009.

         Appointed by Willis Tower to oversee existing social media staff on program development representing 93% gross profit margin for agency.

 

 

Demi & Cooper Advertising/DC Interactive Group, 2000 to  Present

Social Media Strategist / New Business Acquisition / Account Executive                    

• Spearhead all web-based marketing initiatives for existing and newly acquired accounts. 
• Precisely customize programs to client s individual marketing goals leveraging approaches such as social networks, bookmarking, e-commerce, pay-per-click, e-marketing, SEO, surveying, tagging, audience segmentation, viral marketing, etc.

 

Continued

 

 

 

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Professional Experience continued

 

• Clearly identify web marketing goals, develop strategic road maps for attainment, and diligently track all web marketing initiatives to analyze and report ROI results.

• Proficiently scrutinize Google analytics trends, goal conversions, traffic sources, abandonment, page popularity, and site time.

• Host company webinars to educate prospective clients in web marketing, and deliver compelling presentations to audiences of up to 300 on integrating social media into marketing programs.
• Personally developed and branded The Marketing Therapist social media program to penetrate and secure new business.
• Leverage outstanding talents in account management to cost-effectively administer annual marketing budgets of between $3M and $5M.

• Formulate and enhance broad-based marketing strategies encompassing brand development/awareness, web development, traditional media, web media, and social media.
• Coordinate full-scope website development from conceptualization through to launch and maintenance.
• Champion strategy development of complex CRMs, multi-product sites, micro-sites, and landing pages.
• Apply significant multi-tasking and organizational expertise to steer email campaigns, analyze traffic statistics, and evaluate ROI for print, TV, radio, direct mail, digital and outdoor marketing efforts.
• Train, motivate and manage agency coordinators in account management and web coordinators in social media marketing projects.

         Landed Pulte and Del Webb accounts and convinced client to bring Demi & Cooper on board early for national Monster Sale to produce an additional million dollars for agency.

 

Quality Control Corporation, 1997 to 2000

Lead Qualification / Telemarketer

• Relied upon excellent communication and interpersonal skills to perform cold calling on CNC companies and pre-qualify leads for outside sales force.
• Engaged potential customers through exemplary rapport-building capabilities and congenial nature.

 

Demi & Cooper Advertising, 1993 to 1996

Account Coordinator

• Drove effective client relations activities regarding media budgets, media buys, creative revisions, and accounts payable.
• Prepared weekly project status reports for both account executive and client.
• Employed considerable abilities in media buying inclusive of negotiations for print, TV, radio, direct mail, and outdoor opportunities.

• Administered multimillion dollar client marketing budgets and exercised strong critical thinking skills to generate annual media and production forecasts for account executive and clients.

 

 

Bachelor of Science in Education, Minor in English, Southern Illinois University, Carbondale, IL, 1993

 

 

Cvent, StreamSend, Google Analytics, Google Alerts, Tr.im, Who s Calling, Hitbox, Technorati, Webex, GoToMeetings, Keynote, Digg, StumbleUpon, Yahoo! Buzz, reddit, Technorati, del.icio.us, mixx, Propeller, WordPress, Twitter, Facebook, LinkedIn, FriendFeed, DocStoc, ActiveRain, YouTube, HubPages,  Flickr, Squidoo, SpeakerRate, i-Meet

 

 

 

 

 

 

 

 

Date

 

 

 

Hiring Agent Name

Title

Company Name

Address

City/State/Zip Code

 

Dear__________________:

 

I am currently seeking a challenging career opportunity in a <insert job title/position> and am submitting my resume for your review.  In advance, thank you for your time and consideration.

 

I bring to you a solid background in developing and producing high-impact online marketing campaigns, significant experience in web analytics and social marketing, and an exemplary blend of talents in team/project leadership, media buys, and orchestrating marketing strategies from concept creation to final execution. To complement these qualifications, I offer consummate organizational, creative, multi-tasking, budgeting and presentation skills which are paramount as a <insert job title/position>.  

 

As a highly-organized, detail-focused, and proactive contributor to your organization, you will find me to be a motivated professional committed to supporting you in achieving your objectives through diligence, versatility, leadership, and sharp communication skills. I am confident that I could be a valuable asset to your organization, and look forward to interviewing with you in the near future.

 

Sincerely,

 

 

 

Yyyyyy x. yyyyyy