dynamic, ambitious and experienced marketing and communications executive with a proven track record of developing lucrative client relationships and driving critical brand awareness, positioning, and product introductions in a highly competitive industry. persuasive and effective speaker with the ability to lead diverse teams, gain the trust and cooperation of clients, and secure key market share.
core competencies include:
certified project manager (cpm)
budget management and resource allocation
assemble/mentor high performance teams
utilize social media platforms for high impact
develop press and collateral materials
strategic planning & execution
media relations/influence perceptions
industry event coordination
2009: ogilvy public relations, new york, ny - independent contractor
worked exclusively with boehringer ingelheim-flibanserin to support first in-category brand launch; developed and facilitated company-wide staff training on new therapeutic category, and spearheaded deployment of intranet blog in preparation for fda approval .
established active on-line community of over 20mm people via 2,500 blog locations; communicated brand messaging to broad consumer audiences by integrating placements on twitter and facebook.
incited excitement for the brand by communicating key data; strengthened client advocacy relations by developing strategic plans to build key partnerships.
2007 to 2009: cohn & wolfe, new york, ny - account director
provided critical marketing and media relations management for glaxosmithkline-avandia, merck-isentress, biogen idec-tysabri; developed full cycle media initiative including community events to optimize coverage, brand awareness and consumer interest.
provided leadership and oversight for team projects in support of first-in-class products; launched a strategic advisory committee and spearheaded the development of successful product launch programs.
acted as key liaison for critical brand issues; implemented media training for brand spokespeople, and increased proficiency of junior staff members by identifying strengths and providing ongoing coaching and mentoring.
2006 to 2007: ruder finn, new york, ny - senior account supervisor
developed tiered communications plans for marketing team from novartis pharmaceuticals corporation-zelnorm; outlined roles and responsibilities to optimize market penetration, brand awareness and timely communication.
proactively defended brand against competitive threats; developed critical press materials including press releases, q&a documents, and stand-by statements.
provided on-site support during high profile annual medic meetings; communicated brand identity, and effectively fielded inquiries to optimize promotions efforts.
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2003 to 2006: weber shandwick worldwide, new york, ny - account supervisor
coordinated town hall meetings and in-market disease awareness seminars for johnson & johnson-tylenol, boehringer ingelheim/pfizer-spiriva, allergan-eyecare; increased attendance in each market through the execution of innovative and interactive seminars and events.
enhanced employee awareness and fundamental support of brand sponsored events; detailed firm capabilities to potential clients in support of new business development initiatives.
integral in helping to establish the organization as a key provider of marketing and event services for clients in the medical industry.
2000 to 2003: edelman worldwide, new york, ny - account executive
drove business development efforts to secure over $2mm in annual account revenue; maintained exceptional relationships with key clients including pharmacia-camptosar, roche-xenical/tamiflu, ortho biotech-procrit, and vistakon-acuvue.
instrumental in providing guidance and recommendations for a new customer focused web-platform; leveraged strong knowledge of products and services to formulate web-based communication strategies.
1999: university of delaware, newark, de - bachelor of arts
2009: pmp certification, project management institute, newtown square, pa
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