Yyyyyy x. yyyyyy
Resourceful Marketing Professional with extensive promotions experience eager to contribute team building and sales distribution skills supporting a progressive organization in growing revenues.
Proficiency in account development, territory management, strategic planning, POS (point-of-sale) development and product placement, brand management, and sponsorship solicitation.
Constantly evaluate industry, competition, and market trends to plan strategies, effectively promote products, and devise appropriate marketing plans.
Create and execute innovative marketing strategies to strengthen brand name recognition and awareness.
Adept at market research and analysis, promotions, field marketing, and achieving unified efforts among cross-functional and cross-cultural teams.
Highly developed project management and problem-solving skills with an ability to seamlessly manage and coordinate promotional event logistics.
Ø Successfully increased sales for Glac au 115% over prior year in a downward economy.
Ø Elevated customer awareness for Glac au by researching and determining demographics for specified product placement at major events; reached over 20,000 consumers during role as GTV Team Lead.
Ø Pursued, negotiated and secured sponsors on a $0 budget encompassing Dennis Quaid Charity weekend ($75,000 sponsorship level), Keep Austin Weird , Fun Fun Fun Fest , Bob Marley Festival , and the San Marcos River Races .
Ø Earned strong reputation for communication, interpersonal, organizational, negotiating, and team building capabilities.
Glac au, Austin, TX, 2008 to Present
Area Sales Manager
Administer sales operations for seven Coca-Cola sales centers in Central Texas with accountability for 95 SKUs.
Collaborate with Coca-Cola Distributing in executing programs, expanding distribution territory, and devising visually-appealing product displays.
Coordinate market tours with management teams and route rides with distributor partners to identify opportunities and achieve or surpass distribution goals.
Meticulously tracked sales goals and conducted meetings with distributor sales teams to guide and support monthly promotional launches.
Capitalized on POS, Visi cooler, and secondary placement opportunities to maximize brand potential and avoid out-of-stock situations.
Grew company revenues by increasing distribution in food-service, education and on-premise accounts.
Delivered new product training seminars, mentored summer interns, and presented PowerPoint slide shows.
Yyyyyy x. yyyyyy ~ Page 2 of 2
Professional Experience continued
The Spark Agency, Austin, TX, 2007 to 2008
Glac au Tasting Vehicle (GTV) Team Lead
Oversaw targeted community marketing efforts for South Texas VitaminWater, SmartWater, and VitaminEnergy GTV Team with an emphasis in lead generation, team motivation, and securing new sales.
Performed daily canvassing to enhance brand awareness at area colleges, retail outlets, parks, and fitness centers.
Contributed to inventory management, expense reporting, scheduling and report preparation.
Humana, Austin, TX, 2006 to 2007
Small Group Account Coordinator
- Effectively supported and optimized account development and management.
- Responded to inquiries from customers and brokers and provided solid customer service.
Glac au, Austin, TX, 2006
Proactively acquired incremental store space, and placed numerous racks, coolers, displays and POS in new and existing accounts.
Secured new customers and retained existing clientele, consistently ensuring satisfaction and practicing superior follow-up.
Presented persuasive in-store product demos to gain new customers and add value to stores.
Performed cold calling and fostered strong vendor relationships to expand distribution network.
BS Degree, Family and Consumer Sciences
Major in Fashion Merchandising; Minor in Business Administration
Texas State University San Marcos, TX, 2006
Member of Fashion Merchandising Association
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