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Yyyyyy x. yyyyyy

2291 West Horizon Ridge Parkway, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 • (xxx-xxx-xxxx •


Results-focused Database Marketer with broad scope of technical talents and specializing in driving business growth, building solid teams, managing large-scale campaigns, providing world-class customer service, and cultivating a strong brand image eager to offer 18 years of combined leadership experience toward maximizing an employer s success.

Profile of Qualifications


         Top performer who excels at analyzing key markets; identifying lucrative opportunities; defining targeted direct mail, internet, and social media application strategies; developing an existing client base; and attaining solid leveraging in competitive industries.

         Integral leader who conceptualizes and delivers innovative campaigns as a recognized subject matter expert in database marketing.

         Out-of-the-box thinker who contributes quick-learning and thorough ability to understand diverse hardware / software.


Professional Synopsis


Harrah s Entertainment Southern Nevada Region                                                                                        2009 C Present


Assistant Director of Database Marketing (2008 C Present)

         Apply dynamic leadership talents toward directing data planning and execution of special events departments at 10 properties.

         Maximize bottom-line results by defining profitable mailing criteria and scheduling and coordinating deployment of 40 million+ customer contacts annually, along with enhancing guest online booking experiences with corporate internet teams.

         Drive business growth by coaching and developing staff to high achievement levels, including leading a top-performing regional teleservices team in creating 25,000+ hotel booking templates per year.

         Significantly improve targeting of lists via increased segmentation and datamining, and successfully participated on a unique task force to develop multi-property data source at the corporate level.


Database Marketing Manager (2006 C 2008)

         Strategically steered data planning database solutions development to accommodate and promote a multi-property environment, including supervising the integration of 2 new properties into company systems and mailstream.

         Played a vital role in building and sustaining business by collaborating on post-analysis to determine integrated mailings success.

         Recognized for job performance excellence by winning 2006 s Property Chairman s Award for conceiving and constructing processes to use Harrah s and Caesar s data simultaneously for mailings during merger processes.


Database Marketing Supervisor (2005 C 2006)

         Executed targeted and segmented data pulls for 60 mailings per month, along with expediting addition and orientation of new vendors through comprehensive training and consultation, as well as optimizing database hygiene by tackling data irregularities.


Database Marketing Coordinator (2003 C 2005)

         Contributed sharp analytical abilities toward querying, retrieving, and manipulating relevant data from the company database for targeted mailings, including effectively structuring numerous marketing campaigns using Harrah s proprietary Offer System.

         Maximized organizational efficiency by managing multiple projects simultaneously, producing ad-hoc reports and data analysis for departmental management teams, and completing projects ahead of schedule to repeatedly earn company-level accolades.

         Interfaced among vendors to produce direct mail and email campaigns, and coordinated key efforts with market colleagues.


~ Additional Professional Roles Held ~


Office Manager, Las Vegas Review-Journal Newspaper                                                                                                     2003 C 2005

Slot Department, Harrah s Las Vegas / Prairie Bend / Atlantic City Casinos       1992 C 1996 / 1998 C 2001 / 2001 C 2003

Ticketing Supervisor, Harrah s St. Louis-Riverport Casino                                                                                             1997 C 1998


Education & Technical Summary


Bachelor of Business Administration in Accounting                                                                                         Washburn University

Bachelor of Arts in Theatre Arts                                                                                                                                       Drew University


PCs / Windows OS • Macs / Mac OS • Microsoft Office Suite • Cognos Impromptu • Showcase Query

IBM Series AS400 • HTML Language • Adobe Photoshop • Adobe Lightroom • Corel PaintShop Pro • Apple Aperture

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