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yyyyyy x. yyyyyy

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results-focused new business development leader specializing in driving revenue growth, creating strategic marketing initiatives, delivering cost-effective programs, providing world-class guest services, and cultivating a strong brand image with superior quality eager to offer experience gained from progressive shipboard and land-based experience toward maximizing an employer s bottom-line.



profile of qualifications


         top performer who contributes a proven record of progression to positions of greater responsibility and authority.

         integral leader who excels at analyzing guest needs, identifying lucrative sales opportunities, defining strategies for capturing new business and developing existing client base, and attaining solid leveraging in competitive markets.

         ambitious self-starter who plans, delegates, and manages tasks within high-pressure, deadline-driven situations.

         excellent communicator who seamlessly interfaces with all levels of ship personnel, departments, and guests.

         out-of-the-box thinker who offers up-to-date knowledge of industry trends and diverse guest requirements.



career highlights


         sold 9,000+ cruise rewards since 2007 introduction equaling $2.25 million in sales and $1.35 million in revenue.

         created unique, profit-focused fleetwide flyers and marketing support for ships, along with developing excel macros to assist in download of loyalty club member data used on multiple ships to reduce paper use and hours of work.

         achieved 120% of goal for norwegian jade s 1st europe contract and 110% of goal for the 2nd, and generated 197% sales increase over prior year for norwegian jewel and 104% (226% increase of previous year) for norwegian spirit.

         consistently received high ratings, comment cards, and positive mentions on cruise critic (see personal website).

         broke cruise rewards record 3 times in 1 contract for norwegian spirit and set record of 256 sold in 1 voyage.

         set record of 125 cruise rewards sold in 1 voyage for europe run and record of most cruise rewards sold to uk guests.

         broke record 2 times in golf rounds sold in 1 week (169) for pride of america, and produced $76,000+ in 4 weeks.

         broke jade cruise rewards record 2 times in 1 contract on norwegian jade.

         set record of 188 cruise rewards sold in 1 week voyage for bermuda run.



professional synopsis shipboard experience


norwegian cruise line                                                                                                                                                           2005 c present


cruise consultant manager (2007 c present)

         utilize broad scope of industry knowledge and dynamic business acumen to promote future cruise bookings through cruise rewards and latitudes loyalty program, including delivering innovative presentations in theaters for large crowds multiple times during cruises, as well as creating powerpoint presentations, flyers, and support fleetwide.

         sustain key profits by coordinating, managing, and hosting 2+ cocktail parties and amenities plans for return guests.

         expertly prepare end-of-voyage reports and participate in essential revenue meetings, along with optimizing overall efficiency by developing excel macros formula for download of upcoming guests and creating mail merges.

         demonstrate strong leadership talents toward training and managing assistants for promotions.


port & cruise consultant (2007)

         met and / or exceeded goals by actively promoting future cruise bookings and latitudes loyalty program to new and existing guests, along with delivering large-scale future cruise presentations; creating flyers and powerpoint support materials; and managing, planning, and hosting 2+ cocktail parties and plan-for-amenities for return guests.

         drove bottom-line results by promoting shopping programs both onboard and on shore, including visiting stores and building a valuable rapport with shore side owners and managers to attain mutually beneficial partnerships.


shore excursion staff / golf specialist (2005 c 2007)

         contributed solid multitasking skills toward single-handedly coordinating popular ncla golf hawaii excursions with courses and transport, including promoting shore excursions and booking golf excursions and other shore activities.

         completed end-of-voyage and ppd reports on a weekly basis, and produced payment vouchers for vendors daily.



resume • page two

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professional synopsis land-based experience


first citizens bank, pinehurst, nc                                                                                                                                           2004 c 2005


banker assistant

         analyzed customer needs while assisting in commercial and business loans worth $50,000+, including writing up and securing all supportive loan documentation, and aiding market executive, commercial banker, and business banker.


chemark consulting group, southern pines, nc                                                                                                                  2004 c 2005


marketing assistant

         proficiently collaborated in evaluating and revising complex marketing reports for superior quality assurance.


first bank, southern pines, nc                                                                                                                                                  2002 c 2004


loan assistant / backup branch manager / backup customer service representative / teller

         served as integral management support within a retirement community bank branch, including performing general site openings / closings, handling accounts management, and maintaining customer service excellence.


village court, inc., southern pines, nc                                                                                                                                   2002 c 2003


inventory control / ebay sales / reception

         maximized profits by building results-focused web pages and establishing critical ebay sales, including creating a detailed excel-based inventory program and setting up and working as a representative at various events.



education, certifications & technical summary


b.s., business administration (marketing emphasis)                                      university of north carolina at wilmington


merchant mariner s document (mmd) • cpr certified • aed certified


microsoft office (word, excel, powerpoint, outlook) • fidelio • seaware • adobe acrobat • internet applications



professional affiliations


girl scouts of america                                                                                                                                  1984 c 1997 / 2000 c present


         lifetime member.

         silver and gold award recipient.

         nominated to 2005 s council delegate for county.

         wider opportunity passport to the past participant; selected as only girl scout to represent the state of ohio.

         2004 and 2005 event director for out-of-state, overnight teen events; set budgets; arranged lodging; led meetings.

         2003, 2004, and 2005 camp ledgewood summer camp counselor in peninsula, oh for 1 week each summer.

         2002 c 2004 advisor of senior troup #612 in vass, nc.

         2002 c 2004 advisor of cadette troop #560 in vass, nc.


american red cross                                                                                                                                                                 1999 c present


         2005 lifeguard instructor certification.

         2004 c 2009 certified in small craft safety.

         1999 c 2009 certified lifeguard & instructor; professional level cpr, first aid, aed, and oxygen administration.


pi sigma epsilon delta tau chapter                                                                                                                                     1999 c 2001


         supported the organization of wing fling an annual charity event to benefit wilmington s child advocacy commission; chaired a raffle committee and participated in a restaurant and sponsorship committee; called on contacts and performed cold calls for donations; achieved $14,000 in profits (doubled from previous year); attained selection as 1 of 15 members to represent chapter at 2001 s national convention in dallas, tx.

yyyyyy x. yyyyyy

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hiring agent name


company name


city/state/zip code




i am seeking the currently available and challenging manager of onboard marketing role, and am submitting my resume for your review.


i am excited to further build a rewarding career with our industry-leading company, and am confident that my broad range of professional knowledge and demonstrated loyal service can help to achieve our objectives.  i can offer 8+ combined years of solid experience in sales; million-dollar new business development; direct mail, email, and web marketing; and strategic analysis / planning, and am well-versed in all facets of guest relations, business communications, revenue management, and process improvement.


to complement my background, please note that i completed a b.s. in business administration (marketing emphasis) from the university of north carolina at wilmington.  i also hold a valid merchant mariner s document (mmd), and am cpr and aed certified.


currently, as a cruise consultant manager, i utilize my strong marketing knowledge and dynamic business acumen to promote future cruise bookings through cruise rewards and latitudes loyalty program, including delivering innovative presentations in the theater for large crowds multiple times during cruises, as well as creating powerpoint presentations, flyers, and support fleetwide.  within this role, i expertly prepare end-of-voyage reports and participate in essential revenue meetings to maximize bottom-line results.  since coming into this position in 2007, i have successfully sold 9,000+ cruise rewards equaling $2.25 million in sales and $1.35 million in revenue.  as this is just a sampling of my job history, please kindly refer to my enclosed resume for additional experience and career highlights.


you will find me to be a profit-focused professional who can contribute a track record of organizing lucrative marketing initiatives, defining key onboard priorities, and meeting targeted goals.  in addition, i can plan, prioritize, and manage multiple tasks within fast-paced, high-volume environments while streamlining marketing processes to increase productivity, efficiency, and quality.  for the sum of these aforementioned reasons, i believe i will prove to be an incredible asset to our company within this role.


i look forward to hearing from you, and thank you in advance for your consideration.






laura a. mertes

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