accomplished sales manager with experience in marketing, portfolio planning, data analysis, and product distribution in regional territories. possess excellent team leadership skills and adept at cultivating strong business relationships with industry vendors and distributors. conversational in italian and spanish.
diageo, city, ca 04/2007-present
senior market manager, northern california
successfully executed 14 new brand/sku launches in fiscal year 2009 and implemented break-through promotional programs.
direct the annual and long-range portfolio planning cycle and analyze in-market performance to ensure financial success of investments.
oversee a team of 5 market managers to manage a northern california territory and conducted annual and mid-year performance evaluations.
collaborate with key stakeholders to spearhead development and execution of brands activities.
partner with distributor to generate recommended growth platforms and initiatives.
cultivate relevant agency relationships across the marketing mix to develop strong business for marketing initiatives.
southern wines and spirits, city, ca 03/2003-04/2007
key account specialist (03/2006-04/2007)
achieved quota attainment and dollar volume increase over the previous fiscal year by spearheading a northern california sales team.
led a 5-person sales team to become top producers with organizational development, team building exercises, training, and adherence to high performance standards.
built strong business relationships with the highest volume retail and on-premise accounts in napa, marin, and solano counties.
completed a first-level court of master sommeliers course.
created and implemented a daily call form as well as wine and spirits proposals for use by sales force.
conducted weekly sales meetings, interviews, and training for sales representatives.
sales representative (03/2003-03/2006)
achieved nomination for sales representative of the year in 2005.
worked on and off premise accounts in-person in an assigned territory by generating and placing orders while increasing brand distribution through product presentation.
developed accounts in san francisco from 2003-2005 and marin county from 2005-2006.
gallo sales company, city, ca date-03/2003
called on and developed off-premise accounts to distribute, merchandise, and promote new products.
successfully completed gallo sales training program.
california state university, chico, ca
bachelor of science in business administration
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