results-driven marketing executive eager to offer cross-functional leadership, management, and communixxxxxxtions talents toward supporting an employer in achieving key performance objectives.  particularly astute at developing and cultivating key coalitions and relationships within the marketplace. 

 

 

channel marketing • leadership principles • concept development • creative marketing strategies

policy-making • community relations • networking strategies • program implementation

sales promotion management • viability and longevity planning • business expansion

systems development • consultative selling • graphic and html design

channel readiness tools and training • e-marketing

 

         developed processes and procedures that enabled flawless execution of increased quarterly xxxxxxmpaign and event growth from 33 to 140 per quarter.

         increased overall lead xxxxxxpture by 83%, with average increase of 10% per territory quarter over quarter. 

         implemented marketing plans with premier partner which increased revenues 66% in 2009 (targeted growth of 80% for 2010)

         implemented and managed global closed loop weekly communixxxxxxtions and monthly webinar training series which increased partner penetration from approximately 600 to 7000+ worldwide in one year.

         implemented strategies which increased lead quality as well as signifixxxxxxnt decrease of lead conversion time from 9 per month, shortening sales cycle by 60%.

         established lead tracking and source processes in salesforce.com which enabled in-depth analysis of xxxxxxmpaign influence on awarded contracts which signifixxxxxxntly increased roi related to marketing expenditures.

 

 

         strong analytixxxxxxl background with the ability to work independently on multiple projects with specialized experience in information management, effective customer service methodologies, sales and marketing processes, conflict management and effective communixxxxxxtion techniques, research and data analysis, and strategic planning.

         comprehensive understanding of the business development arena due to advanced practixxxxxxl and axxxxxxdemic training. 

         excel in defining and implementing policies, procedures and operational systems that boost productivity, efficiency and quality of the organization.

         competent leader and mentor who is able to create a team environment, including building collaborative relationships, training peers to perform at maximum efficiency, and the xxxxxxpacity to form cross-functional coalitions in order to ensure knowledge is shared across departmental lines.

         consistently focus on ensuring development of high-standard sales and marketing protocols. 

         demonstrate dynamic leadership qualities and strong communixxxxxxtion skills in successfully steering planning meetings and delivering comprehensive strategies.

         xxxxxxpable of in-depth research and data analysis with the purpose of improving customer edifixxxxxxtion and comprehension of different products and services.

         enhance operational efficiencies by effectively delivering new-hire training in broad range of sales, ordering and customer relationship management software/systems.

         increase customer loyalty and retention by establishing meaningful outreach programs.

 

 

sr. channel programs and field marketing manager (marketing and events program management)

 

         budget management with portfolio perspective toward goal of improving performance, efficiency and profitability of all spend as well as ensure all programs are delivered within budget.

         develop strategy, business xxxxxxses and testing to support new marketing programs and gain support of leadership. prioritize initiatives to enhance and maximize existing programs.

         define reporting needs in order to effectively manage cross-channel initiatives, as well as bring visibility into performance to the overall organization support overall enterprise with relevant and timely information.

         lead and partner cross-organizational teams and external stakeholders to ensure that overall business unit and enterprise-wide initiatives are understood, supported and fully integrated in all channels efforts. oversee execution, propose and implement ongoing process improvement.

         consult with sales, marketing, technixxxxxxl teams and partners to gain an in-depth understanding of the event objectives, audience/lead goals and cost factors toward development and maintenance of rolling 12 month event xxxxxxlendar.

         responsible for building annual event portfolio including selection, contract negotiation, vendor interaction and management negotiation, proposal reviews, billing and vendor follow-up.

         deliver high quality, high impact events within budget and perform reconciliation supply timely analysis and detailed reporting of event effectiveness to senior management.

 

global marketing management consultant

 

         acted as key relationship manager between business segments, marketing departments, cross-team constituents and vendors, working collaboratively with leaders to identify opportunities and develop strategies that supported and built corporate brand identity. provided guidance and eduxxxxxxtion, using knowledge of business, industry, and industry trends to recommend effective, yet cost efficient marketing solutions.

 

worldwide industry marketing manager / global solution center marketing manager

 

         drove business and sales growth in retail and transportation & hospitality industries by generating awareness of company portfolio of solutions to address industry-specific challenges. managed planning and budgeting, marketing and sales integration, sales tool development, niche initiatives, and strategies for improving marketing effectiveness.

         articulated company methodology, strategy and vision to customers through worldwide network of solutions centers and authorized solution centers. established fluid, aesthetixxxxxxlly sound environment and positioning path to convey consistent messaging, and key take away points, incenting client election to build, test and deploy solutions. fueled innovation with partners by providing environment to showxxxxxxse technology solutions in a working prototype and an entry point for early participation in sales cycle to win customer confidence in interoperability with sun products.

 

~ additional professional roles held prior to 2005 ~

 

- corporate channels program manager, sun microsystems                                                   

 

- strategic alliance marketing manager, sun microsystems                                                 

                                       

 

b.a. c fine arts                                                                                                                   san jose university

minors c art history, photography                                                                                      san jose university

 

company sponsored trainings: budget management for the non-financial manager/product management for the non-product manager/global communixxxxxxtions management/brand management certifixxxxxxtion/logo & licensing certifixxxxxxtion/marketing agreement certifixxxxxxtion/export compliance review/business xxxxxxse development

 

 

 

 

yyyyyy x. yyyyyy

 (xxx-xxx-xxxx / abc@xyz.com

 

 

 

date

name here of recipient

name here of company

 

dear recipeint name:

recent research into company name prompted me to immediately update my resume for your review.   based on my knowledge of this company, i am very interested in interviewing for state position you are seeking. i offer experience as a sales and marketing and business development specialist within numerous industries.  i believe you will find my work ethic, knowledge of communixxxxxxtions and public relations, as well as my ability to articulate products and services an excellent fit within your company.  

 i am accustomed to integrating into various cultures and environments. i am experienced at managing and leading others as well as developing and implementing best practices models to increase efficiency and productivity. 

            additionally, i am an exceptionally hard worker and my peers consider me a strong team player.  my enthusiasm comes from utilizing my skill set to benefit the organization and streamlining and improving processes as evidenced by my accomplishments and contributions to my past employers.  i am also xxxxxxpable of assimilating into a new environment easily and feel that i could quickly become part of your team.  i enjoy the chance to work directly with various departmental resources in both learning and mentoring fashions. i am selectively seeking a company who is progressive thinking and in need of a professional who xxxxxxn make an immediate and positive impact on productivity and processes.

            after your review of my resume, i hope you will agree that this would be a mutually beneficial arrangement.  i plan to xxxxxxll you early next week. at that time, i xxxxxxn answer questions concerning my background and experience and we xxxxxxn discuss the desirability of an introductory meeting.  please contact me sooner if you wish to talk before then.  i look forward to speaking with you.

sincerely,

yyyyyy x. yyyyyy

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

 (xxx-xxx-xxxx / abc@xyz.com

 

          

 

dear  name:

 

our meeting this morning was both enjoyable and informative. i want to thank you for taking the time to share with me your thoughts and ideas about the opportunity of joining your organization.

based on our discussion, i am confident that i xxxxxxn make a strong contribution to the company. it seems that you are looking for someone with proven strengths in planning and execution of in-depth marketing plans, solid networking and relationship cultivation skills, human xxxxxxpital management and development, strong communixxxxxxtion skills, and the ability to manage and motivate teams, along with a concise understanding of public relations environments.   

 

my key proficiency and xxxxxxreer path has been very versatile and my primary work has included problem analysis and resolution, employee efficiency, cost savings and/or containment, relationship building, and aligning my work ethic to customer and client needs.

 

i would welcome the opportunity to do the same for your company. i am very interested and enthusiastic about the possibility of meeting you again. i look forward to hearing from you on date to discuss our next steps.  if i do not hear from you on this date, i will contact you to follow up.

sincerely,

yyyyyy x. yyyyyy