yyyyyy x. yyyyyy

436 east 69^th street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 •xxx-xxx-xxxx • abc@xyz.com

 

                                       profile                                     

 

highly-skilled marketing strategist with a results-oriented knowledge and proven success in marketing products and services to prospective clients. define strategies that increase demand for products and services, directly resulting in the optimization of revenue and increased client retention. able to quickly fuse resources to produce the most effective marketing solutions to business development concerns.

 

consumer research / digital marketing / market research / consumer behavior

program management / business development / advertising / media communications

statistical analysis / media planning / research and design / new product development

 

technical proficiencies include: ms office suite, spss, sas, photoshop, illustrator, vovici, qualtrics and various web survey software; experience with nielsen, mri+, google analytics, microsoft adcenter, lexis-nexis and other research databases

 

                                    career path                                  

 

mattel inc., fisher-price, new york, ny, 2008 c 2009

marketing research c intern (full-time)

•         determined the demand for products and services offered by the organization its competitors and identified potential customers.

•         developed marketing strategies with the goal of maximizing profits or share of the market while ensuring the customers are satisfied as reflected in business reports.

•         oversaw product development or monitored trends that indicated the need for new products and services utilizing techniques such as concept testing, advertising persuasion, and focus groups.

•         devised marketing and advertising campaigns during collaborations with the marketing teams of disney, nickelodeon, and sesame street.

 

the firm entertainment co., ltd., bangkok, thailand, 2004 c 2006                                   

marketing associate (television & event division)

•         incorporated a strong knowledge of marketing campaigns to design and define promotional strategies for 5 innovative television programs.

•         entrusted to maintain all aspects of partnerships with 50+ sponsors and created 20 new accounts with major media and advertising agencies.

•         utilized creative input to generate business proposals and conceptualize new television programs.

•         selected a variety of marketing techniques including competitive analysis, assessing television ratings versus competition, promotion package development.

 

yontrakit group, bangkok, thailand, summer 2004                                                 

project leader, bmw group

•         deployed strategies aimed at optimizing revenues, reducing expenditures, and structuring the marketing campaign budget administration.

•         envisioned the bmw tire playground campaign for selected thai public schools.

           

zenith optimedia group, bangkok, thailand, summer 2003                                     

media planner c intern

•         consulted with clients on most efficient types of media, the impact of time span and location, and recommended certain cost schedules to the planning team.

 

yyyyyy x. yyyyyy | page 2 of 2

 

 

****additional experience as account executive c intern for fcb worldwide****

 

                                     education                                    

 

baruch college, zicklin school of business, new york, ny

master of business administration in marketing management, gpa 3.7, may 2009

 

•         relevant coursework: marketing research, consumer behavior, applied statistic for business decision, marketing strategy, digital marketing, media planning and analysis, new product development

 

thammasat university, bangkok, thailand

bachelor of arts in advertising and media communications, february 2005

 

                          professional affiliations                       

 

•         dma international echo direct/interactive marketing competition 2009

•         3^rd place, microsoft advertising digital challenge 2009 from 140+ teams nationwide

•         finalist, microsoft digital marketing challenge at baruch college, 2008

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

yyyyyy x. yyyyyy

436 east 69^th street, #0000 xxxxxx xxxx , xxxx , xxxxx 00000 •xxx-xxx-xxxx • abc@xyz.com

 

date

 

 

 

hiring agent name

title

company name

address

city/state/zip code

 

dear________________:

 

i am currently seeking a challenging career opportunity in professional-level marketing capacity and i wish to submit my resume for your review. in advance, i would like to thank you for your time and consideration of my qualifications.

 

as demonstrated in the accompanying resume, my professional qualifications include marketing and advertising where as i gained insurmountable experience in marketing research, consumer behavior, and media planning/communications, combined with strong business administration acumen reflected in the possession of my mba in marketing management.

  

my resume clearly demonstrates a long list of accomplishments with some of the most recent, significant ones being:

•         implementing a thorough knowledge of marketing campaigns to design and define promotional strategies for 5 innovative television programs.

•         held accountable for nurturing all aspects of partnerships with 50+ sponsors and created 20 new accounts with major media and advertising agencies.

 

as you continue to read my resume you shall see i have effectively applied my skills and knowledge toward making a significant impact on the profitability of each of my previous employers. 

 

as i seek to transfer to your organization, you will find me to be a driven team player committed to supporting you in achieving your objectives through superior performance. i am confident that i could be a valuable asset to your firm, and look forward to interviewing with you in the near future.

 

 

sincerely,

 

 

 

 

yyyyyy x. yyyyyy

enclosure